Microsoft Advertising is an online service that offers pay-per-click (PPC) advertising on the Bing, Yahoo, and DuckDuckGo search portals. In June of 2014, Bing Ad had a 33 percent market share in the United States alone. This kind of popularity means good things for anyone selling a product or service on these search engines and for Microsoft too! If you have not yet taken advantage of this excellent opportunity, then you’re missing out!
First of all, to understand how Microsoft AdWords works, you need to understand how Google works. Google is the most popular search engine and it is primarily because of its ability to provide relevant results based on user searches. Google also provides advertisers with data about user searches and conducts various demographics research to deliver relevant ads. The company pays Google a fee for this privilege–in effect, paying Google for each keyword someone searches using a Microsoft ad.
The great thing about Microsoft advertising is that you don’t have to be at Google or Yahoo to take advantage of it. You can sign up for a free account at any of the three major advertising networks and bid on keywords relevant to your business. Once someone clicks on one of your ads, Microsoft tracks the click-through and notifies you. You are then charged a fixed fee based on how much revenue you are actually generating from your advertisements.
So how do you create a successful Microsoft advertising campaign? The first step is choosing a targeted list of keywords. The keyword list you choose will serve as the basis of your new campaign. The first thing you want to do is identify the traffic sources for the keywords. Once you have identified them, you can either start a new campaign or expand an existing campaign to get more traffic. The second step is setting up a landing page with an image and description for your product so you know who will be reading your advertisement.
The third step is learning how to bid on the keywords and execute a successful campaign. The Microsoft advertising network provides the tools necessary for you to bid against other companies. The best place to start searching for companies to bid against is by performing a search in Bing, Yahoo, and Google (Google AdWords). You will then be able to compare the offers by bidding on each company’s keyword.
After you have determined your targeted audience, you need to consider the different targeting options available. If you have a complex campaign, you may want to consider targeting options such as Google’s customized search engine optimization (CSE) and Microsoft’s integrated marketing solutions (IMS). There are also other options available such as display advertising through blogs and online classifieds. Once you have identified your targeting options, you can get started on writing your campaign copy. The copywriting for your campaign can be quite complex and time-consuming, but it is imperative that you are able to generate enough traffic to your website in order to begin generating sales.
In order to begin your Microsoft advertising campaign, you should first identify your target audience. This is usually done through a series of market research surveys that are often performed by different companies. Once you have identified your target audience, you should find a web page where you can publish your advertisement. The landing page will act as the website visitors enter their search term to locate your product or service. When it comes to the Google AdWords campaign, you will want to include as many keywords as possible throughout your advertisement. However, when it comes to the Microsoft advertising network, you are only allowed to use a specific number of targeted keywords for each ad. The reason for this is to ensure that you are only targeting those people who are most likely to be interested in your product or service.